Creatively driven strategic brand storyteller.

I design and direct meaningful and unique experiences that influence consumer behavior and solve brand problems.

Over twenty years of experience in Advertising and Design with twelve in senior creative leadership roles and fifteen in university level teaching. I believe that ideas should come first and drive platform solutions that bring a convergence of any and all forms of media to connect with people in a true and authentic way.

CONTRACT EXPERIENCE

Carvalho Creative,
Principal Creative, ‘08-Current

Started a boutique agency from the ground up functioning as the primary creative force behind projects and campaigns of all sizes, including many start-ups and print publications. Pitch and land new business, develop and lead interdisciplinary creative teams, manage project work-flow, and oversee print production.

Received multiple ad/design awards including AAF ADDYs, IABC Bronze Quills, and the PRSA Pinnacles.

MAJOR CLIENTS/PROJECTS:

MAV Films,
Creative Director (Contract), ‘17-17

Creative consultant for a three month fundraising campaign to raise $12,000 for the production of the short fan-film Odyssey: A Star Wars Story. Built and led advertising creative team preceding a May 4th fundraising launch event. Provided film branding as well as concepts and proposal for the advertising creative strategy, print and digital campaign, social media plan, video content treatments, promotional give-away items, and several live event ideas.

 

Efforts contributed to the production raising over $14,000 to create the film.

Pinnacle Entertainment,
Senior Designer / Art Director (Contract), ‘12-16

Created and oversaw the design and production for MyPNK Magazine - a quarterly publication distributed to over 15,000 team members in 9 states. Provided branding, design, art direction, and print production management.

Diamond Cake Magazine,
Creative Director (Contract), ‘11-12

Creative Director and Executive head for a start-up luxury lifestyle magazine catering to the Las Vegas market. Provided original creative concept, branding, design, and art direction for all editorial and advertising in publication. Led creative aspect of executive team, studio design department, print production, and oversaw a variety of photographers and writers contracted on magazine.

Mike Ferry Organization,
Creative Director (Contract), ‘09-12

Creative Director for all products, programs, and publications including their SELLING Magazine - a quarterly publication distributed to their clients and members worldwide. Provided branding, design, art direction, and print production management for publication.

UNLV,

Art Director (Contract), ‘08-12

Provided art direction and design of various ad campaigns, photoshoots, and print collateral projects for the university.

Central Christian Church,

Art Director (Contract), ‘08-12

Provided branding, print, and digital creative for several departments of a multi-campus mega church including Small Groups, Reach, Serve, Grow, and God Behind Bars ministries. Art directed the launch of major initiatives including new church campuses and ministries, worship albums, small group teaching materials, and an online small group management tool for members to connect with group leaders.

AGENCY EXPERIENCE

&Barr,
Senior Art Director, ‘18-20

Lead art director at one of Orlando’s biggest and most exciting ad agencies providing high level concepting and design for a mix of brands that span education, entertainment, hotel, medical, restaurant, retail, and tourism.

Published several campaigns on industry websites and received multiple ad/design awards including AAF District Gold and Local Gold ADDYs, as well as HSMAI Gold Adrian awards for Rosen Hotels & Resort’s Ask Rosen digital creative innovation and packaging design work.

Disney's Yellow Shoes Creative Group,
Art Director (PI), ‘17-18

As a capstone to grad school, worked an extremely competitive one year Art Direction (PI) program with Disney's in-house Ad Agency performing conceptual advertising, design, branding, social/digital content creation, and photo/video shoot art direction for assigned global Disney Destination brands.

 

Art Directed several large social media and integrated campaigns, created several new special branded experience and in-park event concepts, designed a couple of large-scale rebranding campaigns, named Epcot’s Holiday Event International Festival of the Holidays, and designed the agency's animated Christmas card.

Received AAF District Gold, Local Gold, and Best of Show ADDYs for Disney Cruise Line’s Very Merrytime Cruises campaign work.


MassMedia,
Creative Director, ’06-08

Director of all creative services for full-service ad/pr agency in Las Vegas, Reno and Phoenix markets. Hired, trained and provided direction to a team of creatives. Pitched work to clients, led brainstorms, managed work-flow and print production, ran an internship program, and designed the remodel of a new loft-style studio for the creative department.

Received multiple ad/design awards including AAF ADDYs, IABC Bronze Quills, and the PRSA Pinnacles.


M&M Group,
Art Director, ’05-06


R&R Partners,
Graphic Artist, ’04-05


Virgen Advertising,
Graphic Designer, ‘03

OTHER EXPERIENCE

Encore Productions,
Graphic Designer, ’03

Kinkos, Convention & Event Services,

Graphic Designer, ’00-03


DesignPLEX,
Graphic Designer, ’99-00

Kinkos, Computer Services,

Graphic Designer, ’97-99

TEACHING EXPERIENCE

Over fifteen years of Advertising and Graphic Design instruction to students from high school to college level performed in-classroom, virtually, and through e-learning delivery systems. In addition, I actively mentor aspiring designers and art directors through portfolio reviews, guest speaking engagements, tutoring, and leading workshops. I bring my professional experience into the classroom through topical lectures and examples leading to projects with real-world criteria and expectations.

 

Savannah College of Art & Design,

Professor of Advertising, ‘20-Current

Provide curriculum development and instruction to four year degree seeking students in the Advertising & Branding and Graphic Design & Visual Experience departments. Research and select course material, write syllabi, plan out projects, create video lectures, and hold live class lectures and help sessions via Zoom video conferencing software. Also serve as the department Technology & Software Resources Coordinator. Courses: Intro to Advertising: Concept to Content, Brand Experiences in Interactive Environments, Art Direction: Typography and Persuasive Design, and Typography I: Anatomy, Form, and Space.

LA Film School,

Online Instructor, ‘19-20

Provided online instruction to four year degree seeking students in the online Graphic Design program. Developed curriculum, created video lectures, held live class lectures and help sessions via Zoom video conferencing software. Courses: Concept Design, Concepts in Advertising, Digital Image Making, Overview of the Graphic Design Industry, and Type & Layout I.

Wayzata High School, COMPASS Program

Industry Mentor, ‘16-17

Provided professional mentorship to an aspiring graphic design student. Reviewed assignments, read papers, assigned reading, and provided portfolio critique in preparation for college applications.

Savannah College of Art & Design,

Graduate Teaching Intern, ‘16

Interned with Ad Chair Emily Sander for Fall Quarter. Performed topical research, provided lecture examples, created exercise tools, provided formal written feedback on student projects, delivered lectures on Remarkability and Technology as a Brand Tool, led associated in-class exercises, and graded related homework assignments. Course: Intro to Branded Entertainment.

 

Savannah College of Art & Design,

Summer Seminar Instructor, ‘16

Provided instruction of week long summer workshops for high school students. Developed curriculum, wrote syllabi, and planned out projects. Courses: Advertising and Poster Design.

 

University of Nevada, Las Vegas,

Adjunct Professor, ‘13-14

Provided instruction to four year degree seeking students at the 200-300 college level. Developed curriculum, wrote syllabi, and planned out projects. Courses: Graphic Design I, II, and Typography I.

 

International Academy of Design and Technology

Adjunct Professor, ‘05-14

Provided instruction to two and four year degree seeking students at the 100-300 college level. Developed curriculum, wrote syllabi, and planned out projects. Courses: Color Theory, Drawing I, Design Fundamentals, Desktop Publishing I, Digital Imaging I & II, Graphic Design II & III, and Typography I. 

EDUCATION

Savannah College of Art & Design

MFA - Advertising, ‘17 (3.88 GPA)

MA - Graphic Design, ‘16

University of Nevada, Las Vegas

BA - Fine Art Graphic Design, Minor in Theatre, ‘02

ChoiceCenter Leadership University, Las Vegas

Advanced Graduate, LV25, ‘01

Workshops, Seminars, and Conventions

SCAD Ad Club, Copywriting Workshop, Savannah, '16

AIGA Gain Conference, Design Educators Workshop, New York, '14

 

Photoshop World, Las Vegas, '08, '14

 

Consumer Electronics Show, Las Vegas, '08-10

RESEARCH AREAS

Graduate research topics across my two Master’s programs have been broad. Some of my most significant work has explored the following topics:

 

Social Awareness - Today’s designers have the capacity to use their talents as more than just a tool of commerce. Creative practitioners can work to express meaningful solutions to contemporary social issues such as Child Sex Trafficking, Gender Issues, Sexism, Discrimination, Inequality, ESL Education, and Social Media Safety. By practicing greater human empathy for diverse people groups, and being thoroughly informed about cultural issues, we can address some of the most difficult problems facing our society and affect the world around us for good.

Design Style Literacy - Another area of significant research and interest has been the communication and knowledge gap that exists within the creative community regarding design styles. In a fast-paced creative studio the ‘just Google it’ mentality is common place in a quest for instant answers. However, Wikipedia references and Pinterest visual research methodologies have fostered a complacency about the true contextual meanings and cultural underpinnings of stylistic references in creative research. This has led to an epidemic of limited visual literacy among many members of the Creative Class and a fundamental lack of regard for historical Visual Culture, which prohibits an informed expression of historical forms and design styles in contemporary practice. My thesis work focuses on design style literacy and the critical role that visual culture plays in establishing contextual meanings that underpin historical forms and style adjectives in contemporary advertising and design practice.

ADDITIONAL TOPICS OF CONTINUED RESEARCH:

 

Branded Experiences Over Ads - The world is full of traditional advertising messages that people largely ignore. Don’t make ads that fail to break through the clutter. Instead, do something interesting, invite the audience to participate. Capture and share the experience.

Conversation is King - Social/digital work where brands are coming up with fun and different ways to create meaningful engagement and connections with their audience. Concept + Content = Conversation.

 

Crafting Remarkable Ideas - Brand concepts and solutions that are worthy of remark and drive sharing.

 

Platform Hacking - Making things out of the internet instead of for the internet. Creative and innovative uses of social and digital platforms that make the most of the native tools and functionality of the platform to authentically engage an audience.

 

Target Audience to Tribe - Market research that shifts away from generic demographic and psychographic descriptions of target consumers to a deeper understanding of real networks of people gathered around shared beliefs, unwritten rules, rituals, and social norms.

 

Technology as a Brand Tool - Innovative and creative ways that brands are using social media, new and emerging tech, virtual reality, augmented reality, 360 degree content, gamification, and brand-led product innovation to connect with consumers.

Creating Student Engagement in Virtual Learning Environments - In today's educational landscape, virtual or online learning is becoming more and more prevalent. One of the biggest challenges to this is replacing the in-classroom face-to-face personal experience that students are accustomed to with an asynchronous curriculum without sacrificing quality and engagement. In order to keep students participating, minimize attrition, and foster a rich and meaningful online experience, instructors must learn to adapt their thinking, increase their student outreach efforts, and evolve their teaching methodologies.

PUBLICATIONS

Adweek, December, ‘18

Project: 40forMore Campaign - Best Agency Holiday Cards

Ads of the World, December, ‘18 

Project: ADA Tour de Cure It’s In My Blood - Teaser Poster

Ads of the World, August, ‘18

Project: Nemours Make Music Day - Branded Experience

HOW Magazine, Spring Issue, ‘18

Project: Google ESL - Brand-led Product Innovation

Red Dot Communication Design Annual, ‘17

Project: Mitchum #BroBurn - Integrated Ad Campaign

Applied Arts Magazine, December Issue, ‘16

Project: Monopoly Play to Win - Traditional Ad Campaign

Googie Style-Exploring the Typography

of the Atomic Age,

Self-Published Academic Research, ‘15

Topic: A review and analysis of the origins and influences of Googie Style typography popularized in the late 40s to mid 60s.

IADT-X Magazine, August Issue, ‘13

Feature: Professionalism in the Classroom

The Evolution of Vegas Style: Typography and Signage from 1940-2013,

Self-Published Academic Research, ‘13

Topic: A review and analysis of the typographic movements and treatments applied in Las Vegas signage throughout roughly the past 70 years. 

Mastering Design Style, Self-Published Academic Research, ‘13

Topic: MFA Thesis research and Limited Literature Review presentations on the topic of Design Style published in SCAD GRDS 701 Design Methodologies Course for future MFA student reference.

AWARDS & RECOGNITION

AAF ADDY Awards, '08-19 

Over 25 awards received in Local and District AAF competitions (including 2 Judge's Choice Awards and 1 Best of Show).
 

HSMAI Adrian Awards, '19

Awarded Gold in Innovation for Ask Rosen Campaign for Rosen Hotels & Resorts.

HOW International Design Awards, '17
Won award for Google ESL Brand-led Tech Innovation and published in the HOW Magazine Spring 2018 issue.

Red Dot: Communication Design Awards, '17

Won award for Mitchum #BroBurn Integrated Advertising Campaign and published in the Red Dot Communication Design Annual 2017/2018.

SCADDY Awards, '17 

Awarded 1 Gold in Brand-led Product Innovation and 3 Silver awards in Copywriting, Experiential, and Integrated Advertising.

SCADDY Awards, '16

Awarded 1 Gold in Experiential, 1 Silver in Video, and 2 Judge's Choice Awards (judged by DDB, 72andSunny, and SS+K agency creatives).

SCAD Ad Club Copywriting Workshop, '16

Won "Best Branded Solution" for the Oreos Branded Content Series Scriptwriting Challenge.

Applied Arts Magazine Student Awards, ‘16

Won for Monopoly Advertising Campaign.

PRSA Pinnacle Award, '10

Won award for annual report design.

IABC Bronze Quills, '08-09

Won awards for print collateral and annual report designs.

EXHIBITIONS

SCAD Savannah, Juried Exhibition

Student Showcase, Multiple Entries -

Ad Series, Brand Experience, Mobile App, ‘15, '16


SCAD Lacoste, Juried Exhibition

Exposition Des Étudiants, Multiple Entries -

Ad Series, Design Series, Photo Series, ‘14


SCAD Savannah, MFA Midway

Evolution of Vegas Style, Type Retrospective, ‘14


Emergency Arts, MFA Midway

Evolution of Vegas Style, Type Retrospective, ‘13


City of Las Vegas, Juried Exhibition

Our Las Vegas, Photo Series, ‘13


Emergency Arts, Group Exhibition

CMYK, Photo Series, ‘12


UNLV, Solo Portfolio Exhibition

A Word From Our Sponsors, Ad Series, ‘02


UNLV TAM Alumni, Juried Exhibition

Student Showcase, Photo Series, ‘01

GUEST LECTURES

SCAD Advertising Guest Lecture,

Topical Lecture and Portfolio Presentation, '20

Topic: Creating Unique Brand Experiences Using Technology

&Barr What's Hot Series,

Department Presentation, '19

Topic: Conflict in Advertising

&Barr What's Hot Series,

Department Presentation, '18

Topic: AR & VR in Advertising

SCAD Branded Entertainment,

TA Class Instructor, '16

Topic: Technology as a Brand Tool

SCAD Branded Entertainment,

TA Lecture, '16

Topic: Crafting Remarkable Ideas

IADT Lunch and Learn Series,

Guest Lecture, ‘12
Topic: Portfolio Preparation


UNLV Student Association of Graphic Arts,

Industry Guest Speaker, ‘11
Topic: Ad Industry in Las Vegas

SELECTED CLIENTS

American Diabetes Association

Andre Agassi Foundation

Attack Poverty

Badcock Furniture

Bealls Department Store

BJG Architecture & Engineering

Catholic Charities

Central Christian Church

Circus Circus Hotel

City of Henderson

City of Las Vegas

Diamond Cake Magazine

Disney Cruise Line

Disney Dreamer's Academy

Disney Parks and Resorts

Disney Springs

Dollheads Salon

Euphoria Salon

Excalibur Hotel

Florida Virtual School

Globe Salon

Hard Rock Hotel

Hilton Hotel

Las Vegas Convention and Visitors Authority

Luxor Hotel

Martin’s Guitar Strings

Merlin Entertainments

Nathan Adelson Hospice

Nemours Children's Hospital

Penta Building Group

Pinnacle Entertainment

Regional Flood Control District

Rosen Hotels & Resorts

Ruth's Chris Steakhouse

Silver State Bank

Sonny's BBQ

Southern Nevada Water Authority

Star Wars

University of Nevada, Las Vegas

Vegas Water Sports

Walt Disney World Parks & Resorts.

creative director > art direction & design

This is the personal portfolio of Creative Director and Professor Timothy Carvalho and features graduate work, professional work, and select student work created at a variety of agencies and academic institutions. Special thanks to all of the students, professors, and colleagues that have been part of my project teams over the years.

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702.338.3666
tim@timscreative.com