Rump-a-Rooz Reduce Your Carbon Buttprint

Integrated Ad Campaign

Many new and expecting moms don't think about using cloth diapers because they believe that they will be too much trouble, and aren't aware that each child goes through 6,000 disposable diapers during their potty training years. This campaign brings awareness to the fact that 18 billion diapers are dumped in landfills each year, and that by committing to using cloth diapers will have a significant impact on the environment.

Target Audience:
Digital Dependents - Young Active Moms 25-29, with a middle class income ($35-49k) who value purchasing natural and healthy products for their growing family. These women are very active, filled with energy and have a busy social life with other young moms. They are extremely committed to living a natural and organic, environmentally conscious, healthy lifestyle.

Key Message:
Commit to Cloth.

Most people don't realize the volume of disposable diapers that each child goes through during their potty training years.

creative director > art direction & design

This is the personal portfolio of Creative Director and Professor Timothy Carvalho and features graduate work, professional work, and select student work created at a variety of agencies and academic institutions. Special thanks to all of the students, professors, and colleagues that have been part of my project teams over the years.

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