Pink Taxi

Branded Experience

On average, women are paid 22% less than men for the same job title. This branded experience is a concept to get this wage gap problem into the national conversation by creating a fleet of Pink Taxis in New York City. These taxis would charge women riders 22% less than the standard cab fare, while men would pay the regular fare at the going rate. Men would get the same courteous treatment as women, but because on average men are all paid 22% more, the women riders get a discount.

creative director > art direction & design

This is the personal portfolio of Creative Director and Professor Timothy Carvalho and features graduate work, professional work, and select student work created at a variety of agencies and academic institutions. Special thanks to all of the students, professors, and colleagues that have been part of my project teams over the years.

Mail Icon.png


2020 © Copyright