art direction & design

This is the personal portfolio of Timothy Carvalho and features both graduate work and professional work performed at a variety of agencies. Special thanks to all of the students, professors, and colleagues that have been part of my project teams over the years.

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702.338.3666
tim@timscreative.com

Monopoly Play to Win

Integrated Ad Campaign

Monopoly is one of the oldest and most popular family board games on the market today. Many families with middle to high school aged children spend family game nights at the kitchen table negotiating complex business and property acquisition issues with one goal in mind–bankrupt everyone and win. The game unabashedly celebrates capitalism, greed, and driving your competitors into financial ruin.

This campaign taps into the unexpected consequences of winning at Monopoly. Just as in real life, things are great when you have lots of money and not so great when you are broke. Combine that truth with the competitive spirit required to win, and the sensitive dynamics of spouses and children, and there’s bound to be hurt feelings, tears, and relational fallout. But, that’s how the game is played.

If you’re going to play, Play to Win!