art direction & design

This is the personal portfolio of Timothy Carvalho and features both graduate work and professional work performed at a variety of agencies. Special thanks to all of the students, professors, and colleagues that have been part of my project teams over the years.

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702.338.3666
tim@timscreative.com

Momentos Watch Them Grow

App Concept

Kids love to bring home their creative classroom projects to show their parents. But what do we do with them? After a couple of weeks on the fridge, often they end up in the trash or stuffed into a drawer to be forgotten. Busy families don't have time for traditional scrapbooking, and most of the time they don't want to post every little creative project to their social media to bug their friends.

Momentos is an easy to use solution to this problem. Using this app a parent can easily catalog photos of their kids' creative work and browse through them either by timeline or by keyword search. In addition, the app allows a user to sync various social media accounts, cloud storage services, and local mobile device and desktop computer applications to automatically create new Momentos for each child in their family.

Target Audience:
Busy Families, 29-39 ($40-69k), who want to keep track of the creative projects their kid's do, but don't have time for traditional scrapbooking.
 

Key Message:
Watch them grow.
 

Insight:
Busy families don't have time for traditional scrapbooking, and most of the time they don't want to post every little creative project to their social media.