creative director > art direction & design
Disney Cruise Line Very Merrytime Cruises
Integrated Ad Campaign 2018
Each year Disney Cruise Line creates an amazing and magical holiday season with its Very Merrytime Cruises. Guests delight in a winter wonderland of fun as they share seasonal splendor with loved ones and are treated to holiday-themed entertainment, activities and décor—including a giant gingerbread house, a 24-foot-tall Christmas tree, sparkling lights and more.
This campaign was one of the most successful visual solves for the branding of this yearly event. Campaign tactics included print, out-of-home, social, digital, and merchandise.
RECOGNITION:
Campaign won Gold and Best of Show at the 2018 Orlando ADDYs and Gold at the 2018 District ADDYs.
Target Audience:
Upscale Families, 29-45 ($75-150k), who have a high affinity for Disney , value spending lots of quality time together, and enjoy making a big deal of the holidays.
Key Message:
Celebrate the magic of the holidays on a Very Merrytime Cruise.
Insight:
Disney Cruise Line creates an amazing and unique holiday experience for guests that is unmatched in the category.
