Disney Cruise Line Very Merrytime Cruises

Integrated Ad Campaign 2018

Each year Disney Cruise Line creates an amazing and magical holiday season with its Very Merrytime Cruises. Guests delight in a winter wonderland of fun as they share seasonal splendor with loved ones and are treated to holiday-themed entertainment, activities and décor—including a giant gingerbread house, a 24-foot-tall Christmas tree, sparkling lights and more.

This campaign was one of the most successful visual solves for the branding of this yearly event. Campaign tactics included print, out-of-home, social, digital, and merchandise.

RECOGNITION:

Campaign won Gold and Best of Show at the 2018 Orlando ADDYs and Gold at the 2018 District ADDYs.

Target Audience:
Upscale Families, 29-45 ($75-150k), who have a high affinity for Disney , value spending lots of quality time together, and enjoy making a big deal of the holidays.
 

Key Message:
Celebrate the magic of the holidays on a Very Merrytime Cruise. 
 

Insight:
Disney Cruise Line creates an amazing and unique holiday experience for guests that is unmatched in the category.