creative director > art direction & design
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Disney Cruise Line Very Merrytime Cruises
Integrated Ad Campaign 2018
Each year Disney Cruise Line creates an amazing and magical holiday season with its Very Merrytime Cruises. Guests delight in a winter wonderland of fun as they share seasonal splendor with loved ones and are treated to holiday-themed entertainment, activities and décor—including a giant gingerbread house, a 24-foot-tall Christmas tree, sparkling lights and more.
This campaign was one of the most successful visual solves for the branding of this yearly event. Campaign tactics included print, out-of-home, social, digital, and merchandise.
RECOGNITION:
Campaign won Gold and Best of Show at the 2018 Orlando ADDYs and Gold at the 2018 District ADDYs.
Target Audience:
Upscale Families, 29-45 ($75-150k), who have a high affinity for Disney , value spending lots of quality time together, and enjoy making a big deal of the holidays.
Key Message:
Celebrate the magic of the holidays on a Very Merrytime Cruise.
Insight:
Disney Cruise Line creates an amazing and unique holiday experience for guests that is unmatched in the category.
