Disney Cruise Line Very Merrytime Cruises

Integrated Ad Campaign 2018

Each year Disney Cruise Line creates an amazing and magical holiday season with its Very Merrytime Cruises. Guests delight in a winter wonderland of fun as they share seasonal splendor with loved ones and are treated to holiday-themed entertainment, activities and décor—including a giant gingerbread house, a 24-foot-tall Christmas tree, sparkling lights and more.

This campaign was one of the most successful visual solves for the branding of this yearly event. Campaign tactics included print, out-of-home, social, digital, and merchandise.


Campaign won Gold and Best of Show at the 2018 Orlando ADDYs and Gold at the 2018 District ADDYs.

Target Audience:
Upscale Families, 29-45 ($75-150k), who have a high affinity for Disney , value spending lots of quality time together, and enjoy making a big deal of the holidays.

Key Message:
Celebrate the magic of the holidays on a Very Merrytime Cruise. 

Disney Cruise Line creates an amazing and unique holiday experience for guests that is unmatched in the category.

creative director > art direction & design

This is the personal portfolio of Creative Director and Professor Timothy Carvalho and features graduate work, professional work, and select student work created at a variety of agencies and academic institutions. Special thanks to all of the students, professors, and colleagues that have been part of my project teams over the years.

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