creative director > art direction & design
&Barr 40 For More
Holiday Campaign - Direct Mail + Digital
WHAT CAN 40 PEOPLE DO BECAUSE OF ONE CHEAP HOLIDAY CARD? MORE.
Rather than give our clients a pricey holiday gift, we sent them the cheapest card possible—so we could do something really valuable. We took the money we were going to spend on gifts and, instead, gave that money to our team. With #40forMore, our 40 team members donated to their favorite causes. And proved it’s better to give than receive.
40 people. 40 different causes. 1 heartwarming holiday.
We printed hundreds of these 4″ x 6″ bad boys through Vistaprint. Then we got an additional 20% coupon. Boom!
Target Audience:
Clients of &Barr
Key Message:
It's better to give than to self-promote for the holidays.
Insight:
Clients are used to receiving trinkets from vendors for the holidays and none of them are meaningful or stand out from the crowd.
It wasn’t only clients who appreciated our holiday campaign. We also got some love from AdWeek, Ads of the World, Orlando Business Journal, and others.
