ADA Tour De Cure It's In My Blood

Integrated Ad Campaign

For people with diabetes, blood sugar levels are everything. This campaign presents a message that speaks to this, as well as the various reasons someone might participate in the Tour de Cure. As a headline-driven campaign it’s intense, passionate, and memorable. We feature people with strong stories to show just how diabetes can affect people from all walks of life.

RECOGNITION:

Campaign exceeded the client's fundraising goal by 20% making it the second largest TCD race in the country and won Silver for Art Direction and Poster Design at the 2018 Orlando ADDYs.

Target Audience:
Singles and Families, 24-45 ($35-74k), who enjoy physical activity, bicycling, and supporting good causes. 
 

Key Message:
Ride, Run, or Walk to Cure Diabetes.
 

Insight:
Diabetes affects over 30 million people in the US alone. As such, chances are that most people know a friend or family member that has the disease. This campaign taps into the emotional and relational reasons why someone would want to help cure the disease.