ADA Tour De Cure It's In My Blood
Integrated Ad Campaign
For people with diabetes, blood sugar levels are everything. This campaign presents a message that speaks to this, as well as the various reasons someone might participate in the Tour de Cure. As a headline-driven campaign it’s intense, passionate, and memorable. We feature people with strong stories to show just how diabetes can affect people from all walks of life.
Campaign exceeded the client's fundraising goal by over 30% making it the second largest TCD race in the country and won Silver for Art Direction at the 2018 Orlando ADDYs.
Singles and Families, 24-45 ($35-74k), who enjoy physical activity, bicycling, and supporting good causes.
Ride, Run, or Walk to Cure Diabetes.
Diabetes affects over 30 million people in the US alone. As such, chances are that most people know a friend or family member that has the disease. This campaign taps into the emotional and relational reasons why someone would want to help cure the disease.