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Disney 30 Days 30 Stays

Branding Campaign

30 Days 30 Stays is a social media initiative to create an engaging, exciting, and buzz-worthy experience that shows how staying in the middle of the magic at a WDW Resort hotel helps make the most of a Walt Disney World vacation.

The campaign chose one social influencer family to stay in a different WDW Resort each night for 30 days. Each morning, the family receives a pre-packed suitcases for the experience they’re about to have. Inside, they’ll find clothes, souvenirs, and activities tied to the Resort they are about to explore. Hawaiian shirts for The Polynesian, Yo-Yos and Rubik’s Cubes for the Pop Century Resort, Safari gear for the Animal Kingdom Lodge, etc. 

The branding for this initiative leverages a retro travel look and feel and the luggage tag as a dominent graphic element throughout.

Target Audience:
Mid to high-end Families, 29-45 ($50-150k), who have a high affinity for Disney and value getting the most out of their WDW vacation experience.

Key Message:
There’s more magic to experience on a Walt Disney World vacation when you stay at one of our resorts.

Families vacationing to WDW are looking for the most magical and memorable experience possible. Staying in one of the WDW Resorts is the best way to experience all the magic that Disney has to offer.

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