creative director > art direction & design
Disney Dreamer's Academy
Integrated Branding Campaign
Disney Dreamers Academy is a power-packed, 4-day event held annually at Walt Disney World Resort in Orlando, Florida, in which 100 select high school students, ages 13-19, are inspired to dream big and get a jump-start on making those dreams come true! Students chosen to attend travel from every corner of the country to participate in a series of sessions and workshops held within the magical setting of Walt Disney World Resort, virtually turning the theme parks into vibrant classrooms where Dreamers can imagine bright futures, make exciting discoveries and learn how to put their goals into action.
Branding campaign included integrated tactics across a variety of media to engage the target audience, including print, digital, and social. Additionally, the campaign included a special "Launch Box" welcome mailer that would be filled with custom merch to get the student excited about the upcoming event.
Target Audience:
Underprivileged AA Teens, 13-19 ($0-19k), who have big dreams for their future and need inspiration from leaders and mentors to learn how to put their goals into action.
Key Message:
Launch your dreams at the Disney Dreamer's Academy.
Insight:
Many underprivileged youth dream of having a bright future and prosperous career, but lack the support to believe that their dreams can come true.