creative director > art direction & design
Disney Date Night
Social Content Series and Engagement Concept
To highlight the AP perk of coming back again and again, we want to focus on the idea of coming back again and again with a loved one (significant other, daddy/daughter, mother/son, BFFs, etc). Each piece in the social campaign showcases the fun and special things that Annual Passholders could do on a date at each Park. For engagement and UGC, we ask the audience to post stories/videos/photos of their in-park experiences with loved ones #DisneyDateNight.
Target Audience:
Couples (Romantic or Non-Romantic, 19-39 ($29-49k), who spend time on social media, have a high affinity for Disney, and enjoy spending time with their loved ones doing fun and memorable activities.
Key Message:
Disney is the perfect place to spend quality time together.
Insight:
Disney is often thought of as a place for parents to take their kids, however, it can also be a great place for people to spend one-on-one quality time together.